Word of mouth, or word of mouse (in the online world) is a marketing goal for pretty much every business. This campaign for Melbourne's Metro Trains is the latest most popular viral campaign in Australia – … More
What does a great logo look like?
Posted by – October 17, 2012
As a passionate (read: obsessed) marketer I was recently spurred into writing this article after coming across this campaign for foster parenting, as I thought the logo in the adverts was so apt. A gorgeous symbol … More
5 essentials to a great logo
Posted by – October 17, 2012
Like most small businesses, when I started my business, I wanted the logo to be perfect. But a perfect logo means different things to different people. As a marketer and business owner, a rule I always … More
Marketing a Childcare Centre: how to
Posted by – September 18, 2012
Marketing Space were asked to provide insight and advice about how childcare centres should market themselves for a publication called Belonging, for private Childcare Centres throughout Australia as part of the Australian Childcare Alliance. Here is our … More
Paint a Marketing Innovation in your business
Posted by – August 28, 2012
Creating change in a product or service and doing so with true innovation can be just the spark you need to stand out in the market, to get people talking about your business. Innovation is an … More
A Twitter basic – #hashtags explained
Posted by – June 12, 2012
For those unfamiliar with hashtags (which is the use of the # symbol with a word or phrase), in less than 60 seconds you can get the picture. People using Twitter use #hashtags as a way … More
Is Twitter really big in Australia?
Posted by – May 24, 2012
Lots of businesses ask me if they should be using Twitter. My answer, although possibly not very helpful is 'maybe' or 'it depends'. Like any marketing opportunity, it really does depend – mostly on value (what … More
What is Twitter? No it’s not just a bird call.
Posted by – May 24, 2012
If a tweet to you means a chirp from a bird out the window moreso than a communication from Twitter, here is a quick lowdown on what Twitter is. Twitter is a website – a social platform. … More
Kick starting Public Relations (PR)… when’s the best time?
Posted by – May 16, 2012
So many enthusiastic start-ups and SMEs are keen to see their names in bold print. All have worked hard to build their businesses. Many have a solid customer base and are making a profit and many … More
Creating a successful PR launch event
Posted by – May 16, 2012
You may have started a new business venture, dreamed up a new product or service, built a partnership and are ready to tell the world about it. If you get your public relations (PR) launch event … More