The most popular viral campaign in Australia

Posted by – November 21, 2012

Word of mouth, or word of mouse (in the online world) is a marketing goal for pretty much every business. This campaign for Melbourne's Metro Trains is the latest most popular viral campaign in Australia – … More

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What does a great logo look like?

Posted by – October 17, 2012

As a passionate (read: obsessed) marketer I was recently spurred into writing this article after coming across this campaign for foster parenting, as I thought the logo in the adverts was so apt. A gorgeous symbol … More

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5 essentials to a great logo

Posted by – October 17, 2012

Like most small businesses, when I started my business, I wanted the logo to be perfect. But a perfect logo means different things to different people. As a marketer and business owner, a rule I always … More

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Marketing a Childcare Centre: how to

Posted by – September 18, 2012

Marketing Space were asked to provide insight and advice about how childcare centres should market themselves for a publication called Belonging, for private Childcare Centres throughout Australia as part of the Australian Childcare Alliance.  Here is our … More

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Paint a Marketing Innovation in your business

Posted by – August 28, 2012

Creating change in a product or service and doing so with true innovation can be just the spark you need to stand out in the market, to get people talking about your business. Innovation is an … More

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A Twitter basic – #hashtags explained

Posted by – June 12, 2012

For those unfamiliar with hashtags (which is the use of the # symbol with a word or phrase), in less than 60 seconds you can get the picture. People using Twitter use #hashtags as a way … More

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Is Twitter really big in Australia?

Posted by – May 24, 2012

Lots of businesses ask me if they should be using Twitter. My answer, although possibly not very helpful is 'maybe' or 'it depends'. Like any marketing opportunity, it really does depend – mostly on value (what … More

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What is Twitter? No it’s not just a bird call.

Posted by – May 24, 2012

If a tweet to you means a chirp from a bird out the window moreso than a communication from Twitter, here is a quick lowdown on what Twitter is. Twitter is a website – a social platform. … More

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Kick starting Public Relations (PR)… when’s the best time?

Posted by – May 16, 2012

 So many enthusiastic start-ups and SMEs are keen to see their names in bold print. All have worked hard to build their businesses. Many have a solid customer base and are making a profit and many … More

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Creating a successful PR launch event

Posted by – May 16, 2012

You may have started a new business venture, dreamed up a new product or service, built a partnership and are ready to tell the world about it. If you get your public relations (PR) launch event … More

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