Facebook marketing – how to avoid getting it wrong!

Posted by – April 4, 2012

A recent article published by B&T (Marketing publication) shares some fantastic research results about followers of business pages on Facebook, where one in five users ‘unliked’ a brands Facebook page… check out the article on PAGE … More

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What’s a domain name AND why do you need one?

Posted by – April 4, 2012

Getting a website is an uncertain field for some businesses, so this is to help create an understanding of some of the basics – one of the first steps being a domain name. A domain name … More

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How important is a website for a small business?

Posted by – April 12, 2011

The stats on small businesses in Australia with a website vary, but there are still at least 30-50% of small businesses without a website. And recently MYOB and Google launched an initiative offering free websites for … More

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How to get traffic to your website – heard about SEO?

Posted by – April 10, 2011

Many small businesses start out as web businesses, not just or even physical ones. If you were a physical business, like a shop, you would carefully consider the location of your business before setting up. Likewise, … More

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How to tackle SEO: DIY or work with an SEO provider/ specialist?

Posted by – April 10, 2011

If improving your website ranking in search engines is a key goal for your business, you can consider various paths to achieve SEO success by either DIY or utilising the services of an SEO provider or … More

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Getting high in SEO – understand what drives SEO results

Posted by – April 10, 2011

So you know why website rankings or getting found by search engines is important, (if you don’t check out my other blog article ‘How to get traffic to your website – heard about SEO?’) but don’t … More

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4 marketing lessons to take from the 60km speed sign

Posted by – April 5, 2011

great article and practical tips for marketing when branding and communicating – just think of the humble speed sign, check it out ‘four marketing lessons at 60kms/hr, what your business can learn from a speed sign‘ … More

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Daily Deals on Group buying sites – is there real benefit to small business?

Posted by – March 9, 2011

JumpOnIt, Deals/Zoupon, LivingSocial, Scoopon, Groupon, Cudo – daily deals group buying sites are exploding in popularity, but what benefit do they really offer to small business, and is there more downside than up? More

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Lessons and tips for marketing via group or deal based buying sites.

Posted by – March 9, 2011

Following an article ‘Daily Deals on Group buying sites – is there real benefit to small business?’ where Marketing Space profiled the experience of a range of small businesses and their experiences with group or deal based buying sites, here are some key lessons and tips to consider for marketing via group or deal based buying sites. More

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Free Marketing via deals panel on TrueLocal

Posted by – March 7, 2011

As an alternative to the popularity of daily deals through group buying sites, TrueLocal have introduced a new capability for small businesses to add a deal to their business listing, for free!
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