Category: Uncategorized

Is Twitter really big in Australia?

Posted by – May 24, 2012

Lots of businesses ask me if they should be using Twitter. My answer, although possibly not very helpful is 'maybe' or 'it depends'. Like any marketing opportunity, it really does depend – mostly on value (what are you going to get out of it, achieve) and volume (with how many people/prospects/customers/influencers).

This article provides a picture of people using Twitter in Australia – and may be very helpful to guide you in deciding if Twitter is something to get into!

But firstly, if a tweet to you means a chirp from a bird out the window moreso than a communication from Twitter, you can get a quick lowdown on what Twitter is first up. 

We always hear about the gazillions of people using Twitter or whatever globally, but for a small business, that is largely irrelevant. Are people using it in your market, your industry, to talk about your products or services? Th

New information hot off the press from the Australian Research Council's Discovery Project provides some great insights into what's happening on Twitter and the user volumes in Australia.

Start up Smart published an article about this Australian Twitter research, check it out.  The Herald Sun also reported the research in this article Twitterverse map shows what Australians are tweeting about - which displays a great infographic that maps the topics Australians are talking about and the topics that tend to be discussed in by the same people/groups versus those that are not. 

Australia's first Twitterverse map, based on the tweets of 950,000 Australian Twitter accounts, shows people who regularly tweet about sports would rarely discuss real estate while food and wine fans are unlikely to mention farming.

Early 2012 figures reported say that there are around 950,000 accounts and 120,000 Twitter users in Australia (users are classified as having at least 5 followers).

So if your business is considering Twitter or already there, check out the hottest / largest discussion subjects or topics and see if these cross into your industry/business, or consider how they might. See what topics are also popular for those talking about or following topics related to yours. For example, Real estate and AFL are at opposite ends of the spectrum, yet Books and Film are closely mapped. 

If there are no topics related to your industry or business or interests on Twitter then maybe its not ripe for you/your business yet. On the other hand, it could be ripe for the taking if you are interesting enough to create a following and topic of popularity!

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What’s a domain name AND why do you need one?

Posted by – April 4, 2012

Getting a website is an uncertain field for some businesses, so this is to help create an understanding of some of the basics – one of the first steps being a domain name.

A domain name is the www.address of your website. For example www.google.com is google’s domain name. My business domain name is www.marketingspace.com.au

The domain is your address on the web, so people can find you, it reserves your place to showcase your business. Domains are available to buy from many domain web suppliers, and you register your ownership of a domain for a period of time, usually 2 years, which can then be renewed.

Hosting is the partner a domain name needs – which is the service that buys you space on the internet to use your domain and have a website. Hosting is based primarily on the amount of space you need (to store the contents of your website) and the quality of access you want your viewers to experience when using your website (such as the speed of pages loading, and the % uptime that ensures the site is available).

To use an analogy, a domain is like a street address and hosting is like the land – the house or building itself would be your website!

To find a domain name supplier simply type ‘domain name’ into google and you will get lots of suppliers who can offer you a domain name registration. Most domain names are very affordable at around $20 per annum.

You can also get a domain name for free by using a hosting service of a domain provider where the domain name address is a combination of their name and yours. For example www.marketingspace.weebly.com where weebly are the website host and I am utilising their name and service.

Having your own business domain name is good branding, it helps people associate with your business name and makes it easy for them to find your website (if they know your business name!).

Research if a domain name is available, or look for different domain names

You can search for domain names by typing in a name with a domain provider to see if it’s available. Some providers I like are below, because you can see if the different “.end“ variations available or not, such as .com  .com.au  .net.au and so on.

www.melbourneit.com.au/domain-sales/

http://www.crazydomains.com.au/

 

If you are starting a new business, you should search for a domain name and a business name. To check if a business name is already registered, go to ASIC:

ASIC business check name availability service

 

 

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